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Gaining a competitive edge is key to coaching a successful football program. As the game continues to change, coaching strategies must also evolve.

As the industry leader in developing instructional products for football, the basic mission of Coaches Choice is to provide coaches with the opportunity to learn from experts in their field.

The extensive Coaches Choice library of products features the most comprehensive offering of DVDs and books, covering all facets of the game, that is available on the market.

Regardless if you are an experienced coach or first timer, our football coaching books and DVDs provide instructional materials and drills that are designed to help you get the most out of your team. DVDs and books from Coaches Choice are like having personal access to some of the top football coaching minds in the country.