Connecting Your Program to the Community explains how coaches can develop a quality brand name for their program within their communities. The DVD reviews specific strategies that can be used to link a football program to the elementary schools, businesses, and youth football programs in the community. The DVD also discusses how developing a respected brand identity in these areas will enable a football program to experience numerous benefits-all-the-while becoming more than being perceived as just a program that teaches football.
Among the topics covered:
- Irish way kids club
- Reading contest
- Lunch visits
- Community service projects
- Win/wins for businesses and fundraising
- Connecting to youth & middle school football